NewsWhip Cookie Policy
NewsWhip uses “cookies” in conjunction with our websites and Services (including newswhip.com; spike.newswhip.com; and analytics.newswhip.com) to collect certain information and to make our sites work properly.
1. What are cookies?
A cookie is a small piece of data (text file) that a website you visit asks your browser to store on your device (e.g. your phone or your computer) in order to remember information about you. Cookies are widely used in order to make websites work, or to remember information about your visit to the website, which can make it easier to visit the website again and to make the website more useful to you. Please read this policy carefully to ensure that you fully understand how and why NewsWhip uses cookies and related technologies.
2. NewsWhip Cookies and Third Party Cookies
NewsWhip may place our cookies on your device via our sites and Services. Accordingly, our Privacy Policy will apply to our treatment of the information we obtain via our cookies. We also use third-party cookies (i.e. cookies form a domain different than the domain of the website you are visiting) for our advertising and marketing efforts). For example, we use Google Analytics including Google Signals for web analytics, and so Google may also set cookies on your device. Google Analytics will associate the visitation information it collects from our sites with Google information from accounts of signed-in users who have consented to this association for the purpose of ad personalization. This Google information may include end user location, search history, YouTube history, and data from sites that partner with Google—and is used to provide aggregated and anonymized insights into users’ cross device behaviors. Your data may be accessed and/or deleted via My Activity.
There are two types of cookies used on our sites and Services – “persistent cookies” and “session cookies”. Session cookies will normally expire when you close your browser, while persistent cookies will remain on your device after you close your browser, and can be used again the next time you access our sites and/or Services.
3. Other Technologies
Our sites and Services may also use other technologies with similar functionality to cookies, such as web beacons and tracking URLs to obtain Log Data about users. We may also use web beacons and tracking URLs in our messages to you to determine whether you have opened a certain message or accessed a certain link.
4. Uses for NewsWhip Cookies
NewsWhip uses cookies for a number of purposes, such as the following:
- to enable, facilitate and streamline the functioning of our sites and Services across different webpages and browser sessions;
- to simplify your access to and use of our sites and Services and make it more seamless;
- to monitor and analyze the performance, operation and effectiveness of our sites and Services, so that we can improve and optimize them; and
- to show you content that is more relevant to you.
More specifically we use cookies and other tracking technologies for the purposes set out in the Cookie List below.
5. Cookie List
Strictly Necessary Cookies
These cookies are necessary for our sites and/or Services to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for Services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
| Cookies | Cookie subgroup | Type | Description |
| Optanon Alert Box Closed | newswhip | First Party | This cookie is used by OneTrust (a cookie compliance solution). It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. |
| Optanon Consent | newswhip | First Party | This cookie is used by OneTrust (acookie compliance solution). It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. |
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our sites. They help us to know which pages are the most and least popular and see how visitors move around the sites. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our sites, and will not be able to monitor performance.
| Cookies | Cookie subgroup | Type | Description |
| _gid | newswhip | First Party | This cookie is used for Google Universal Analytics. |
| _dc_gtm _UA- xxxxxxxx |
newswhip | First Party | This cookie is used by Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account. |
| _ga | newswhip | First Party | This cookie is used by Google Universal Analytics. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. |
| _gclxxxx | newswhip | First Party | This cookie is used by Google for conversion tracking. |
| _mkto_trk | newswhip | First Party | This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness. |
| YSC | youtube.com | Third Party | This cookie is used for YouTube integration and/or analytics. |
Functional Cookies
These cookies enable our sites to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
| Cookies | Cookie subgroup | Type | Description |
| _lo_v | newswhip | First Party | This cookie identifies the total number of visits from individual users. |
| _gd###### ####### |
newswhip | First Party | This cookie contains no identifying information and is used for diagnostic purposes. |
| __smToken | newswhip | First Party | This cookie is used by Sumo to verify whether the end user is logged in or not. |
Targeting Cookies
These cookies may be set through our sites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
| Cookies | Cookie subgroup | Type | Description |
| LAD-Spike ReturningUser |
newswhip | First Party | |
| __smVID | newswhip | First Party | This cookie is used by Sumo for marketing purposes. |
| slirequested slireg sliguid |
newswhip | First Party | Salesloft cookie for use in live website tracking to help identify and qualify leads. |
| ln_or | newswhip | First Party | Used to determine if analytics can be carried out on a specific domain. |
| __lotl | newswhip | First Party | This cookie is used by Lucky Orange and provides information for Heat Mapping User Behaviour. |
| _fbp | youtube | First Party | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
| _lo_uid | newswhip | First Party | This cookie is used by Lucky Orange to provide functions across pages for marketing purposes. |
| _lorid | newswhip | First Party | This cookie is used by Lucky Orange, and includes the Lucky Orange ID of the visitor’s current recording. |
| VISITOR_ INFO1_LI VE |
youtube | Third Party | This cookie is used as a unique identifier to track viewing of videos. |
| DEVICE_INFO | youtube | Third Party | This cookies is used for by YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. |
| CONSENT | youtube | Third Party | This cookie is for YouTube integration and/or analytics. |
| __smUser | load.sumo.com | Third Party | This cookie is used by Sumo for marketing purposes. |
| __smVID | load.sumo.com | Third Party | This cookie is used by Sumo for marketing purposes. |
| __smToken | load.sumo.com | Third Party | This cookie is used by Sumo to verify whether the end user is logged in or not. |
| lang | ads linkedin | Third Party | This cookie is used by LinkedIn’s marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting. |
| muc_ads | t.co | Third Party | This cookie is used for advertising. |
| Third Party | This domain is owned by Facebook. As a third party host provider, it mostly collects data on the interests of users via widgets such as the ‘Like’ button found on many websites. This is used to serve targeted advertising to its users when logged into its services. | ||
| ln_or | snap.licdn.com | Third Party | Used to determine if analytics can be carried out on a specific domain. |
| Bcookie Lang UserMatchHistory AnalyticsSyncHistor y li_gc lidc bscookie li_alerts JSESSIONID |
Third Party | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | |
| MONITOR _WEB_ID |
mon-va. byteoversea |
Third Party | This cookie is used by TikTok. |
| guest_ id_marketing |
Third Party | This domain is owned by Twitter. | |
| guest_id_ads personalization_id guest_id |
Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking, targeting and advertising. | ||
| msToken | byteoversea.com | Third Party | This cookie is used by TikTok. |
| IDE test_cookie |
doubleclick.net | Third Party | This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange. |
| msToken ttwid bm_sz _abck |
tiktok | Third Party | This cookie is used by TikTok. |
| NID | Third Party | This cookie is used for Google Recaptcha and/or analytics. |
6. Disabling Cookies – Opt out
We only place non-strictly necessary cookies on your device where you have given us your consent. A pop-up will appear when you visit our site to allow you to opt-in to the use of some or all cookies. You can opt-out of each cookie category (except strictly necessary) at any time, by clicking on the cookie symbol and using the slider buttons in our privacy preference center. You can also decline cookies within the Apps/Privacy section of our Services. Your browser may also allow you to set how it handles cookies, such as declining all cookies or prompting you to decide whether to accept each cookie and alerting you when new cookies are sent to your device. Please also see Google Analytics “currently available opt-outs” for the web. If you choose to decline cookies, please note that some parts of our sites may not function properly and you may not be able to sign in, customize, or use some of the interactive features of the sites or Services.
7. Changes to this Cookie Policy
If there are any material changes to this Cookie Policy, you will be notified by email, through our Services, or by the posting of a prominent notice on our sites or within our Services. We encourage you to periodically review this page for the latest information on our cookie practices. Your continued use of our Services or sites constitutes your agreement to be bound by such changes to this Cookie Policy.
Updated April 2023